Wide Web Flexo and Ebeam Inks for Short Runs
Digital print for packaging has gotten a lot of attention of late, and for good reason. Digital printing allows short runs, quick turnarounds, and customizable prints. Despite the many advantages of digital printing, research from a Dutch company shows that wide-web flexo is still the best solution. Located in the heart of the Netherlands' flower region, the family-run Dutch company was faced with a decision. Their market was shifting, demanding newer lamination and printing techniques, and they needed to decide the future of their press. The Van Kesteren brothers who run the company had seen many other printing firms switching over to digital and were tempted to do the same. Digital does have its benefits, including: • No die cuts or print plates needed • Small runs are easy • High print quality and speedy turnaround However, Van Kesteren's weren't completely convinced that they should leave their current system. They first calculated the cost of job...